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Cultural events are events of a certain importance related to a branch of art, culture or values. These events aim to spread and disseminate cultural themes. These can refer to different arts such as performing arts, musicals, photography, literature,….Festivals or conferences are usually organized on a particular theme. Each type of event requires a physical space adapted to its characteristics, a certain technical achievement, a certain transmission strategy. These events are usually organized by societies or cultural groups. However, in the cultural events sector we can also find companies specializing in promotional marketing.